
01 / Design
Design
The composition is translated into a working pattern, preserving proportion, line and colour relationships.
Materials & craft
A rug is more than a surface. Material, construction and finishing shape how it feels underfoot, how it settles into a room and how it lives with you over time.

01 / Material
Natural character you can see and feel.
We use 100% wool, choosing the composition for the texture, resilience and character each design needs. Wool responds to light and touch in a way synthetic fibres cannot quite reproduce, giving the surface subtle variation rather than a flat, uniform finish. Read what actually makes a wool rug last.
A naturally tactile surface with warmth and depth.
Wool fibres have natural resilience, helping the pile recover from everyday use.
Direction, light and hand finishing can create subtle changes in tone and texture across the surface.
02 / Construction
Hand-tufted, step by step.

01 / Design
The composition is translated into a working pattern, preserving proportion, line and colour relationships.

02 / Tufting
Wool yarn is worked through the backing to build the rug’s surface and define its forms.

03 / Finishing
The surface is trimmed and refined so texture, transitions and overall shape feel considered and resolved.

04 / Inspection
The finished piece is checked for its overall appearance, finish and consistency before it leaves production.
Process imagery is illustrative.
03 / Up close
Pile, surface definition and finishing all influence how a rug catches light, feels underfoot and sits within a room.

04 / Living material
Natural fibres do not behave like a perfectly uniform manufactured surface. Some variation is part of the material.
Some loose fibre may appear when a wool rug is new. Regular, gentle vacuuming helps this settle over time.
Wool can appear lighter or darker depending on the direction of the pile and the way light falls across it.
Small differences in texture and finish can occur across a handmade surface and are part of its natural character.
05 / Care
A little regular care helps wool retain its appearance and character.
How to clean wool rugs without damaging them Ask us about rug care
Explore the first CEVORI collection and see how material, form and colour come together.
Explore the collection