What goes into a CEVORI rug.

A rug is more than a surface. Material, construction and finishing shape how it feels underfoot, how it settles into a room and how it lives with you over time.

Close view of a textured wool rug showing cream, taupe and charcoal fibres.

Why wool.

Natural character you can see and feel.

We use 100% wool, choosing the composition for the texture, resilience and character each design needs. Wool responds to light and touch in a way synthetic fibres cannot quite reproduce, giving the surface subtle variation rather than a flat, uniform finish. Read what actually makes a wool rug last.

  • Soft underfoot

    A naturally tactile surface with warmth and depth.

  • Made to live with

    Wool fibres have natural resilience, helping the pile recover from everyday use.

  • Character, not uniformity

    Direction, light and hand finishing can create subtle changes in tone and texture across the surface.

From design to finished surface.

Hand-tufted, step by step.

Rug design drawing with pattern construction lines and wool samples.

01 / Design

Design

The composition is translated into a working pattern, preserving proportion, line and colour relationships.

Wool yarn being worked through rug backing with a tufting tool.

02 / Tufting

Tufting

Wool yarn is worked through the backing to build the rug’s surface and define its forms.

Rug pile being trimmed and refined during the finishing process.

03 / Finishing

Finishing

The surface is trimmed and refined so texture, transitions and overall shape feel considered and resolved.

Finished rug surface and edge being checked by hand.

04 / Inspection

Inspection

The finished piece is checked for its overall appearance, finish and consistency before it leaves production.

Process imagery is illustrative.

The details change how a rug feels.

Pile, surface definition and finishing all influence how a rug catches light, feels underfoot and sits within a room.

Close angled view of a patterned rug showing surface texture, pile definition and finished edge.
  • Surface texture
  • Pile definition
  • Edge finishing

Wool has a character of its own.

Natural fibres do not behave like a perfectly uniform manufactured surface. Some variation is part of the material.

  • Initial shedding

    Some loose fibre may appear when a wool rug is new. Regular, gentle vacuuming helps this settle over time.

  • Pile direction

    Wool can appear lighter or darker depending on the direction of the pile and the way light falls across it.

  • Subtle variation

    Small differences in texture and finish can occur across a handmade surface and are part of its natural character.

Made to be lived with.

A little regular care helps wool retain its appearance and character.

  1. 01Vacuum gently and regularly.
  2. 02Rotate the rug periodically to encourage even wear.
  3. 03Attend to spills promptly by blotting rather than rubbing.
  4. 04Use professional rug cleaning when deeper cleaning is required.

How to clean wool rugs without damaging them Ask us about rug care

See texture in the room.

Explore the first CEVORI collection and see how material, form and colour come together.

Explore the collection